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Looking for cool promotional event ideas? When looking to carry out a cool promotional event there are many avenues in which you can take. Do you want a celebration of your brand or are you trying to promote a new service/ product? Will the events be a one-off promotion or just one of various events happening national wide? Depending on what you want to promote, there are a wide number of options available to you!


A cool promotional event idea
Not got a lot of time but want to make a big impact? Our cool promotional event suggestion.. flash mobs might be the answer! Flash mobs are great for a promotional event if you want to get your message or brand into a public space without taking up a lot of physical space. Ranging from as little as 10 members, a group of seemingly ordinary people can suddenly burst into song or a dance routine. Many flash mobs have a wide amount of styles or variations which you can pick and choose from in order to get across your message.

The best thing about a flash mob in any form is that you can customise their act to your specific promotional event requirements, whether it be by choosing a particular costume (if your logo is red why not get everyone dressed in different shades of said colour?) or by asking them to sing or perform to a song that really captures your brand or product?


Looking for a cool promotional event idea that the public really won’t be expecting?
Beyond Experiential Dancers’ Bespoke Flash Mobs are total pros at getting that WOW factor you want from a marketing stunt or flash mob! If you want a performance that gets everyone talking and an experience that lasts a lifetime, then they are the team for you. They have previously created a flash mob on the London Underground for Yo Sushi, a 23 date Flash mob tour for Bud Light, and a Haka-infused flash mob stunt for Mastercard to name just a few!


Things to consider for a flash mob promotional event
Most professional flash mobs will work via booking agencies, so be sure to contact us far in advance to make sure that you get a final ‘product’ that will not only fit alongside a product launch and event but also give the mob a chance to full perfect their performances. Take into consideration the amount of space you will have available and the best way to use said space to the best advantage. For example, maybe you want your flash mob to perform in a shopping center? Why not split the act over two or more levels to increase impact and the reach of your message whilst at the same time taking advantage of the acoustics of the location?

Keep in mind that your typical length of a flash mob performances is only around 5 minutes, so make sure that your brand message, if you choose to employ this method of promotion, can be easily conveyed within this time limit? Maybe have various promotional event performances throughout the day, to increase the reach of your message. Alternatively, combine flash-mobs with handing out promotional items that will help cement your message in the minds of the audience who see it, encouraging them to pass on the message by word of mouth!


More cool promotional event ideas
Check out our slick roster of flash mob performers which will be perfect for a cool promotional event and roster of other cool promotional marketing ideas and performers.