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Book The Blaze

French House Duo

We are a booking agent for The Blaze and can arrange for The Blaze to perform at your event. The Blaze are a French duo consisting of cousins Guillaume Alric and Jonathan Alric. In 2016, The Blaze’s debut video ‘Virile’ won the UK Music Video Award for Best Alternative Video. The Blaze have performed at numerous major festivals including Coachella, Reading and Leeds and Lollapalooza.

The Duo’s Beginnings
Growing up in small villages in France, The Blaze’s early influences were the classical music that their parents loved to play. As the pair’s musical tastes developed, they began to explore other genres, with Guillaume discovering a love of reggae music, a passion he pursued as he began producing his own material under the name of Mayd Hubb. Meanwhile Jonathan took another path as he went to film school in Brussels. This was where he encountered the spark that set off The Blazes subsequent formation. When tasked with making a music video for class Jonathan enlisted Guillaume to soundtrack his creation and things quickly snowballed from there, with the pair recognising the potential of their collaboration and naming themselves Blaze.

The Blaze’s Music Career
The cousins decided on the name ‘The Blaze’ due to the connotations of strength and heat as well as it meaning ‘name’ in French slang. As they began working on new material, they found their distinctive element, fusing image and sound for an overall engaging experience both visually and musically. Their first release was ‘Virile’ through French DJ Brodinski’s Bromance Records, the track spread like wildfire across the internet, capturing the attention of people with its powerfully tender visuals and entrancing music. They soon followed this up with their debut EP ‘Territory’ through the Animal 63 label. The record contained 6 tracks including ‘Territory’ with an accompanying music video that boosted their popularity even more, with its heartfelt cinematography and story being praised by many viewers. It was also commended by numerous critics and led to the first influx of awards and nominations for The Blaze. In 2018, The Blaze performed at a variety of popular festivals across the globe, this included Reading and Leeds Festivals, Lollapalooza, Coachella, Primavera Sound, Pitchfork Paris and Lovebox. They released their debut album ‘Dancehall’ in September the same year.

The Blaze’s Awards and Nominations
After a whirlwind rise to fame, The Blaze have gained recognition and praise for their spellbinding fusion of videos and music. Their first awards came for their video for ‘Virile’ which won the UK Music Video Award for Best Alternative Video. The Blaze then went on to receive the Best Director at the Berlin Music Video Award, Film Craft Grand Prix at the 2017 Cannes Lions International Festival of Creativity, and the Best International Dance Video UK MVA.

Booking The Blaze
If you are looking to book The Blaze to enchant the guests at your event, then we can help. We are a leading booking agency with amicable and experienced account managers who are at hand to help you book The Blaze to perform at your special occasion. To book The Blaze just get in touch and we would be happy to assist with booking The Blaze for an unforgettable show that will be sure to be a hit with your guests.

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